IT Software Solutions
Digital transformation is something that is constantly happening. It never stops. Digital runs deep, but slow in tech. It’s 2018, and the way software companies market themselves is evolving.
In the face of increased competition for attention on digital channels, technology companies in the B2B sector can struggle to reach the right decision makers on the right channels to increase their sales. Tech companies need to be careful as tech companies are held to a higher standard when it comes to their use of digital technologies. Further complicating matters, tech companies are often business-to-business (B2B) oriented and building an experience-business framework is less natural for B2B companies than for consumer-centric businesses.
The reality is that tech companies are often spending so much time and effort on innovation and disruption for their products that they don’t take the time to devote equal energy toward their digital marketing efforts.
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